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Giant Media

VP, Growth Marketing

Marketing - Giant Media – Los Angeles, California
Department Marketing - Giant Media
Employment Type Employed
Minimum Experience Experienced

About Giant Media

Giant Media is a media and technology company that provides advertisers and their agencies the confidence to plan and buy contextually relevant video campaigns while identifying the environments most suitable for brand advertising. Our flagship SaaS product, VuePlanner, is a transparent, insight-driven planning tool for buying advertising on YouTube. Giant Media combines proprietary technology and IBM Watson to read, understand and interpret the content and context of hundreds-of-millions videos, which helps buyers to get closer to the audiences they want to reach.

What will you do?

Giant Media is looking for a VP of Growth Marketing to lead all B2B lead generation efforts for VuePlanner. The ideal candidate will take the lead in developing and delivering successful, long-term digital marketing strategies and programs that drive pipeline and customer acquisition growth. We are looking for a digital marketing leader familiar with the ad tech and martech industries who knows how to source leads, build a user base and collaborate with a sales team to educate and persuade clients. This role will have full exposure to our executive leadership team and will be responsible for building business for VuePlanner. This role will report to the Senior Vice-President of Operations.

  • Lead Gen Strategy: Lead all B2B lead generation strategies and tactics for our SaaS platform, VuePlanner. Provide forward-thinking ideas and build strong digital presence to generate growth. This is a hands-on role that requires both the set-up and execution of the company’s growth marketing plan.
  • New Client Acquisition: Achieve clear and measurable client growth goals through innovative and efficient acquisition campaigns through a variety of digital and offline channels. Manage and optimize ad buys, test new strategies and deliver comprehensive reporting/analysis on results.
  • Delivering Success: Set measurable objectives and goals for every program you develop. Success for everything we do across the company is based on results that are delivered, so measurement and analysis of outcomes is critical.
  • Sales Pipeline Development: Qualify leads that have been generated, host product demos, funnel quality leads to sales team.
  • Resource Management: Source and manage outside vendors and contractors including media buyers, designers and marketers. We expect you to have a network of experts to tap into to execute any part of our growth marketing plan.

What are we looking for?

  • 7+ years ad tech, digital media and/or martech marketing experience with a proven track record of driving customer acquisition through digital strategy; designing and implementing successful lead generation campaigns, and developing and optimizing the customer journey
  • Proficiency with lead generation and enterprise marketing automation software (HubSpot, Marketo, Pardot, etc.)
  • Hands-on experience with digital ad buying platforms – Facebook, YouTube, LinkedIn, AdWords, DSPs
  • Deep understanding of online and offline lead generation strategies – social media, media buying, content marketing, email, etc.
  • Metrics-driven with a client-oriented mindset
  • Proven track record of managing multiple projects in a fast-paced environment
  • Bachelor’s degree in Marketing, Communications or related field or equivalent experience

Why work at Giant Media?

  • Benefits: Health, Dental, Vision, Life Insurance, 401k with employer match included
  • Culture: Celebrates collaboration, innovation and career growth
  • Open Vacation Policy – employees have freedom to take time off as needed
  • Food & Drinks: Catered lunch twice a week, snacks and drinks
  • Social: We routinely have team events, both in and out of the office
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  • Location
    Los Angeles, California
  • Department
    Marketing - Giant Media
  • Employment Type
    Employed
  • Minimum Experience
    Experienced
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